Online Education Market In China

Large scale national efforts to leverage technology to the market players in support of distance education remote and online learning during the covid 19 pandemic are emerging and evolving rapidly.

Online education market in china. Meanwhile user scale also increased rapidly reaching 89 27 million in the same period a 21 9 rise from a year ago. The rise of online education users. The biggest segment in china s online learning market is online k 12 and steam education which will account for about 44 of china s online education market up from 37 1 in 2018. There are now around 2 6 new schools coming online every single day which has made china s online learning market grow from around 500 institutions in 2012 to well over 4200 and counting in 2016.

Electronic learning management systems such as google classroom are helping classes to connect distantly communicate efficiently and stay organized. In 2015 the number of chinese online education users equaled 110 million with a market value of 114 billion rmb. China s education industry has been a favorite for capital investment. Although china s online education providers have been around since as early as 1998 it wasn t until the 2011 2013 period that the market really exploded.

Online vocational education and language learning will especially contribute more to online education market thanks to their users strong demand and high consumption power. While some segments of the market such as k12 compulsory education remain off limits to foreign investment other segments such as foreign languages vocational training and corporate training continue to be promising areas of investment for foreign investors. 2013 became the era of mobile education with easy access to smartphones live streaming classes and education apps. According to iresearch data online education users reached 67 2 million in china with a 13 8 growth from 2013.

China s online education industry has expanded at a rate of around 20 in recent years with the market worth of rmb150 7 billion in 2016 a year on year growth of 23. Driven by tough competition for good schools and jobs as well as technological advances in virtual learning china s online education market is expected to more than triple to 696 billion yuan. Thus though online education continues to be a hotbed among investors in china businesses must be careful when entering this market. By 2018 the number of online learners grew 63 percent to 179 million while the market value more than doubled to 300 billion rmb.